TV businessmen Peter Jones and Theo Paphitis have bought the reward revel in corporate Red Letter Days, which they stored from cave in, to rival SmartBox.
Both firms sell balloon flights, spa breaks and different actions for other folks to present every different as items.
The two stars of BBC Two’s Dragon’s Den purchased the corporate out of management in 2005.
Mr Jones mentioned they have been promoting the corporate, for an undisclosed worth, as a result of “the time felt right”.
Red Letter Days now has greater than part one million consumers a yr.
Last yr it made a benefit of £1.9m on a turnover of £26m, in line with paperwork filed with Companies House.
The industry was once no longer pitched as an concept at the Dragon’s Den programme, although each traders are longstanding contributors within the display.
Mr Jones continues to be concerned, however Theo Paphitis left in 2012. They every personal part of the corporate.
The SmartBox workforce, primarily based in Dublin, gives reward reviews in a variety of European nations, together with the United Kingdom the place it operates the Buyagift site.