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Dropbox acquires publishing platform Verst, will shut it down on Dec. 21


The crew in the back of Verst is becoming a member of Dropbox, in an acquisition that marks the tip of the Verst publishing platform.

The startup if truth be told began existence as DWNLD, a platform that reworked web sites into cell apps. It raised a $12 million Series A led through Grelock Partners prior to moving focal point to Verst, which introduced previous this yr as a running a blog platform that has visitors and earnings optimization equipment in-built.

Over the summer season, Verst tweaked its pricing and presented new options that made it much less of a natural running a blog software and extra of a “fully-functioning website builder,” as CEO AJ Frank put it. Frank, at the side of seven different individuals of the Verst crew, will be making becoming a member of Dropbox.

“In short, we will be shutting down the platform on 12/21 so that we can apply everything we’ve learned towards Dropbox’s mission to simplify the way people work together,” he mentioned in a weblog put up that still issues current customers to this Zendesk web page for more info.

The monetary phrases of the purchase weren’t disclosed. Dropbox isn’t pronouncing what the Verst crew will be operating on — it’s price mentioning that the corporate’s product lineup has expanded past file-sharing to incorporate such things as note-taking app Paper.

A Dropbox spokesperson despatched us the next remark:

We’re excited to welcome the Verst crew to Dropbox. Their skill in construction easy, tough publishing equipment will assist us create new product stories that unharness our customers’ ingenious power.

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