Facebook has been underneath hearth for its practices and insurance policies that permit advertisers to exclude “multicultural affinity” teams from the audiences they succeed in by way of the social community. Now, in mild of a ProPublica investigation and drive from the Congressional Black Caucus, Facebook says it’s dedicated to taking a nearer take a look at its promoting insurance policies, its COO Sheryl Sandberg wrote in a letter to CBC Chairperson Cedric Richmond.
Until Facebook figures out how to make sure advertisers don’t use its equipment in a discriminatory means, Facebook will temporarily disable the choice that lets advertisers exclude multicultural affinity teams from their target market. As Sandberg wrote in her letter to the CBC, multicultural affinity teams “are made up of people whose activities on Facebook suggest they may be interested in ads related to the African American, Hispanic American, or Asian American communities.”
Multicultural advertising and marketing, Sandberg stated in her letter, is commonplace within the advert trade. There are “many legitimate uses for this kind of marketing,” she stated, however there also are considerations that advertisers use Facebook to discriminate in opposition to people within the spaces of housing, employment and credit score loans.
“By allowing online advertisers to promote or market a community or home for the purpose of sale to select an ‘ethnic affinity’ as part of their advertising campaign, Facebook is complicit in promoting restrictive housing practices,” individuals of the CBC stated remaining 12 months.
Facebook stated it will additionally take a take a look at how advertisers are the usage of exclusion focused on throughout different “sensitive segments,” like ones that relate to individuals of the LGBTQ group and people with disabilities.