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Innovid acquires Taykey to provide more data to video advertisers


Video promoting corporate Innovid has got some other promoting startup, Taykey.

We’ve written about Taykey as a device that businesses can use to goal their commercials in keeping with the subjects that their desired target audience is fascinated about. Innovid says that by way of combining Taykey’s research with its personal data about video engagement, it could possibly display advertisers how focused on related content material impacts the efficiency of video commercials.

The monetary phrases of the purchase weren’t disclosed. Both Innovid and Taykey rely Sequoia Capital as one among their traders — Taykey had raised $32 million overall, whilst Innovid raised $50 million.

Innovid additionally declined to provide specifics about how a lot of the Taykey crew it will be hiring, aside from to say that it will make “key hires” in prduct engineering from Taykey’s New York and Israel places of work. Taykey CEO Amit Avner might not be becoming a member of Innovid, however he’ll provide recommendation all the way through the transition for the following few months.

“There is massive opportunity for marketers to gain higher performance by leveraging real-time contextual intelligence for video content as a factor in how they plan, optimize and ultimately deliver video creative at scale,” stated Innovid co-founder and CEO Zvika Netter within the announcement. “That’s why this acquisition is so exciting for us — it enhances the breadth of insights that Innovid’s media agnostic platform already delivers to brands and drives more effective video marketing, and provides an additional input for data-driven video strategies”

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