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LG shakes up its struggling mobile division with new top executives

If you’ve stopped being attentive to LG within the ultimate couple of years, you’ll be told the whole thing you wish to have to grasp from the primary paragraph of its newest press liberate that highlights a “sweeping realignment to better address the challenges ahead.” The corporate’s in a difficult spot. It makes excellent and cutting edge telephones, however simply appear to make a dent in a crowded mobile trade.

So the Korean telephone maker is doing what any struggling corporate would — shaking up its management. The aforementioned sweeping realignment contains the appointment of a new CEO of mobile — Hwang Jeong-hwan, who has been running within the corporate’s R&D division for a lot of years, having labored on LG’s earliest smartphones. The corporate’s additionally getting a new CTO, Park Il-pyung, who served in that position at Harman and extra lately labored as the pinnacle of LG’s Software Center.

But the corporate has realized that selling product other folks isn’t sufficient. LG’s additionally converting issues up at the communications aspect, selling its VP of equipment advertising and marketing to move of its Global Marketing Center. After all, there does appear to be a significant cut price on that aspect, given the standard of smartphones LG is generating, with out a lot in the best way of effects.

As we famous simply ultimate month, the corporate has best posted a unmarried successful quarter previously two years. Over the summer time, it admitted that its G6 flagship wasn’t promoting in addition to it had was hoping/anticipated. The corporate chalked the “challenging” monetary quarter up to “weaker than expected premium smartphone sales and increase in component costs.” There’s that pesky “challenging” phrase once more.

LG must have the opportunity to rebrand itself that can assist the corporate stand out in a box ruled through the likes of Samsung and Apple — identical struggles that experience confronted fellow 2d rung Android producers like HTC. The information additionally to find the corporate setting up a new B2B division, to assist enlarge issues past the shopper aspect.

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