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V Festival to get a new name after sponsor Virgin pulls out

V Festival is to get a new name after Virgin offered it’s going to no longer be sponsoring the development.

Richard Branson made the announcement that his corporate used to be pulling the plug after 22 years.

“Being part of V Festival has been an honour and there are some amazing moments that will stay with me forever,” he mentioned in a weblog.

V Festival tweeted the development will raise on in 2018 and its new name could be offered briefly.

The festival takes puts at two internet pages – in Hylands Park, Chelmsford and Weston Park, Staffordshire – at the similar weekend in August.

On the Virgin internet web page, Richard Branson added: “Working on V Festival has been a brilliant journey filled with great people, fun times and exceptional music.”

He mentioned the corporate could be having a take a take a look at new techniques to “disrupt the industry to ensure music is a force for good”.

Over the years, massive acts similar to Beyonce, Justin Bieber, Kings of Leon and Little Mix have carried out on the festival.

Festival Republic boss Melvin Benn instructed Music Week there are plans to increase the development from two to 3 days at each and every internet pages.

“I believe the demand warrants it – the demand and the talent are out there,” he mentioned.

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