V Festival is to get a new name after Virgin introduced it’s going to now not be sponsoring the development.
Richard Branson made the announcement that his corporate used to be pulling the plug after 22 years.
“Being part of V Festival has been an honour and there are some amazing moments that will stay with me forever,” he mentioned in a weblog.
V Festival tweeted the development will raise on in 2018 and its new name could be introduced quickly.
The pageant takes puts at two websites – in Hylands Park, Chelmsford and Weston Park, Staffordshire – at the similar weekend in August.
— Richard Branson (@richardbranson) October 30, 2017
On the Virgin website online, Richard Branson added: “Working on V Festival has been a brilliant journey filled with great people, fun times and exceptional music.”
He mentioned the corporate could be having a look at new techniques to “disrupt the industry to ensure music is a force for good”.
Thanks for being a great sponsor @Virgin. 😊 The name of the new festival that continues on the same weekend in 2018 will be announced soon 🎉
— V FESTIVAL (@vfestival) October 30, 2017
Over the years, massive acts similar to Beyonce, Justin Bieber, Kings of Leon and Little Mix have carried out on the pageant.
Festival Republic boss Melvin Benn advised Music Week there are plans to increase the development from two to 3 days at each websites.
“I believe the demand warrants it – the demand and the talent are out there,” he mentioned.
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