Despite a trust that ladies don’t reinforce each and every different, Tara&Co is bringing on 3 feminine leaders within the tech business to serve on the lifestyle startup’s advisory council. Hearsay Systems CEO Clara Shih, Google GM of small and medium industry commercials Kim Spalding and Etsy COO Linda Kozlowski are all coming on board to advise Tara&Co.
“There’s a common meme that women don’t support each other and that’s why they don’t rise,” Tara&Co CEO Julia Lam instructed TechCrunch. “I don’t think that’s true.”
As an instance, Lam famous the hot release of Female Founder Office Hours, led through Sequoia Capital’s Jess Lee and different outstanding feminine VCs in tech.
“When you have women at the top, it trickles down,” Lam mentioned.
With Shih, Spalding and Kozlowski on board, Lam hopes to additional Tara&Co’s venture of creating stunning but practical merchandise for the pro lady.
“For any startup to achieve success, you want the most productive workforce — each team of workers internally and advisors and mentors to assist information you alongside the best way that can assist you focal point and iterate on your product, and long term industry methods,” Lam mentioned. “People who have seen the problem before, and can point you in the right direction so when you see a challenge, you can more easily navigate it.”
Tara&Co’s objective is to “fuse fashion and function,” Lam mentioned. All of the goods are designed to be aesthetically interesting but have a number of hidden and convertible capability.
“The women we design for need to look good, but also seek practical accessories as they navigate their busy schedules and often switch from work to play.”
Tara&Co was once utterly bootstrapped in the course of the analysis and construction procedure. In June, the corporate finished a crowdfunding marketing campaign that resulted in additional than $110,000 in investment. Already, the corporate is producing income, most commonly from its Tracy 2-in-1 bag, which is known as after former Pinterest engineer and Project Include co-founder Tracy Chou.