Maidenform is a well-known american lingerie and shapewear company that has been in operation for over 100 years. Founded in 1922, the company initially focused on creating bras that provided comfort and support to women. Over the years, maidenform expanded its product line to include various types of intimate apparel, including panties, slips, camisoles, and shapewear.
Maidenform gained popularity for its innovative designs and commitment to combining style with comfort. The company introduced numerous advancements in bra construction and fit, such as the development of the uplift bra, which became a signature product. Maidenform also pioneered the use of modern materials and technologies in lingerie, making it a trusted brand for women seeking both functionality and fashion.
Throughout its history, maidenform has catered to women of all shapes and sizes, offering a range of sizes and styles to accommodate different body types. The brand has emphasized the importance of properly fitting undergarments and has been known for its personalized fitting services to help women find the right size and style for their needs.
Maidenform has remained a popular choice for women seeking lingerie and shapewear options. The company has expanded its distribution to include both physical retail stores and online platforms, making its products easily accessible to customers worldwide. While there have been changes in ownership and management over the years, maidenform’s commitment to providing high-quality, comfortable, and stylish intimate apparel has remained consistent.
- Founding and early years: maidenform was founded in 1922 by ida rosenthal, enid bissett, and william rosenthal. The company’s headquarters were initially located in bayonne, new jersey. It started as a small business specializing in bras that provided comfort and support to women.
- Innovation and success: maidenform quickly gained recognition for its innovative designs and focus on fit. In the 1920s, the company introduced the “maidenform uplift bra,” which revolutionized the industry by providing a flattering shape and lift to the bust. This product became one of maidenform’s iconic offerings.
- Expansion and product range: over the years, maidenform expanded its product line to include a wide range of intimate apparel. They offered not only bras but also panties, slips, camisoles, and shapewear. The company aimed to provide women with comfortable and functional undergarments while incorporating fashionable elements.
- Commitment to proper fit: maidenform emphasized the importance of proper bra fitting and launched various initiatives to educate women about finding the right size. The company introduced personalized fitting services and worked to dispel misconceptions surrounding bra sizes. This commitment to fit and comfort helped establish maidenform as a trusted brand in the lingerie industry.
- Ownership changes: maidenform went through several ownership changes over the years. In 2008, the company was acquired by the hanesbrands inc., a leading manufacturer of basic apparel. Hanesbrands continued to operate and market products under the maidenform brand.
- Retail presence: maidenform products were available through various retail channels, including department stores, specialty lingerie stores, and online platforms. The brand had its own retail stores as well.
- Legacy and impact: maidenform’s contributions to the lingerie industry include innovations in bra design, focus on fit and comfort, and promoting body positivity. The company’s commitment to providing women with supportive and stylish undergarments has made it a respected and recognized name in the industry.
Products
- Bras: maidenform offers a wide variety of bras designed to provide comfort, support, and a flattering fit. Their collection includes everyday bras, push-up bras, plunge bras, strapless bras, sports bras, and more. They incorporate different styles, fabrics, and features to cater to various needs and preferences.
- Panties: maidenform’s panty collection includes different styles such as briefs, hipsters, thongs, boyshorts, and bikinis. They are available in various materials, including cotton, lace, and microfiber, offering different levels of coverage and comfort.
- Shapewear: maidenform is known for its shapewear that helps smooth and contour the body for a more streamlined silhouette. Their shapewear collection includes shaping briefs, thigh slimmers, bodysuits, waist cinchers, camisoles, and shaping tanks. These products are designed to provide targeted shaping and control in different areas of the body.
- Slips and camisoles: maidenform offers slips and camisoles that can be worn as undergarments or as standalone pieces. These garments provide additional coverage, smoothing effects, and layering options. They come in various lengths and styles to suit different outfits and preferences.
- Sleepwear and loungewear: maidenform also offers a range of comfortable sleepwear and loungewear options. This includes pajama sets, nightgowns, robes, and loungewear sets that are designed for relaxation and nighttime comfort.
- Bridal collection: maidenform has a dedicated bridal collection that includes bras, panties, shapewear, and lingerie designed for weddings and special occasions. These products often feature delicate lace, elegant details, and supportive designs.
One fab fit wireless demi bra
Product details
Look your best and feel confident with a t-shirt bra you’ll want to wear every day. This one fab fit bra goes wireless and features a neo-knit fabrication that smooths your back and sides for a comfortable fit. Smartzone® cups offer targeted lift, shaping, and support. Adjustable straps that convert two ways mean this super-cute bra will fit how you want it to whenever you put it on! It’s one of our most comfortable bras, perfect for going out or staying in, all while keeping you looking and feeling your absolute best.
- Fit and support – smartzone cups deliver targeted shaping, lift, and support with the help of a set-in frame.
- Wire-free comfort – this wireless bra provides smooth, seamless comfort for all-day wear.
- Demi cups – lightly-lined demi cups support your natural shape.
- Adjustable, convertible straps – customize your look and style with the help of convertible and adjustable straps.
- Neo-knit fabrication – special fabrication smooths your back and sides.
- Hand wash – we recommend hand washing this women’s bra to keep its shape.
- Country of origin: imported
- Fabric: 85% nylon/15% spandex
- Units per pack: 1
Stretch rib brami
Product details
Crafted from a soft rib knit fabric, the stretch rib brami will become your comfortable go-to, ready to take you places. Four-way stretch fabric moves when you do while the smartzone® cups are removable, providing additional coverage when needed and a customized fit. Super-soft fabric stretches and smooths for a no-show look beneath your clothes – or not. This versatile cropped cami-style bra can be worn as a top layer, too. Maidenform®: because why wouldn’t you choose a bra as confident as you are?
- Sexy redefined – ultra-flattering intimate solutions for every body.
- Comfort you crave – stretchy rib fabric is soft and doesn’t show under clothes.
- Made to move – our 4-way stretch fabric moves when you do.
- Oh yeah, it’s wireless – why mess with wires if you don’t need them?
- Natural support – removable smartzone cups deliver natural shaping and support.
- Meant to be seen – versatile cropped cami pullover style works as a base layer or an outer layer.
- Wear it your way – fully adjustable straps let you customize the fit.
- Cold water wash – maidenform recommends hand washing in cold water to reduce energy consumption.
Pure comfort seamless bralette
Product details
An ultra-soft, luxe rib fabric that hugs your body for an incredible fit. Smooth and wireless for a no-show look under your clothes. Removable cups so you can make your own coverage choices. Our seamless bralette is the next best thing to going braless — and who wouldn’t like that? Even better, adjustable straps in these wire-free bras convert 2 ways, so this cute bralette fits the way you want, whenever you put it on.
- Wireless and wonderful – this wireless bra molds to your body with none of the discomfort associated with wire.
- V-neck – you’ll love the feminine v-neckline of these wireless bras.
- Buttery soft – our luxe, seamless rib provides ultimate comfort, all day long.
- Seamless – smooth and seamless for a no-show under clothes.
- Made to move – our 4-way stretch fabric moves when you do.
- Natural support – smartzone® cups deliver natural shaping and support.
- Removable cups – removable cups provide added coverage and fit flexibility.
- Choose the fit – fully adjustable straps let you customize the fit. For an optimal fit, refer to the size chart.
- Two ways to wear – convertible straps can be worn traditional or crisscross for wardrobe versatility
- Perfect match – pair these comfortable bras with our seamless bikini panties.
- Comfort first – part of the pure comfort® collection.
- Country of origin: imported
- Fabric: 91% nylon/9% spandex
- Units per pack: 1
Crop tank bralette
Product details
Oh-so light and comfortable, this buttery-soft crop tank bralette is ready to take you places. Wear this longline bra for lounging, for sleeping, layered under a shirt, even solo as a crop top. You’ll love the soft, unlined fabric with amazing stretch that moves effortlessly with you while gently smoothing, shaping, and supporting your silhouette along the way. Maidenform®: because why wouldn’t you choose a bra that’s as confident as you are?
- Sexy redefined – ultra-flattering intimate solutions for every body.
- No show – for a smooth, no-show look under anything or on its own.
- Versatile – for layering or soloing, wear this stretch bralette as a lightweight bra, for lounging, for sleeping, layered under a blouse, even as a crop top with shorts.
- Comfort you crave – the luxuriously soft stretch unlined fabric easily moves and gently smooths and shapes.
- Oh yeah, it’s wireless – why mess with wires when you don’t need them?
- Wear it your way – adjustable straps allow you to customize the fit.
- Cold wash – maidenform recommends machine washing this wireless bralette in cold water to reduce energy usage and save money.
- Country of origin: imported
- Fabric: 86% nylon/14% spandex
- Units per pack: 1
Soft support lace bralette
Product details
Wrap yourself in the delicate comfort of our soft support lace bralette. Detailed with romantic lace, this pretty wireless bralette features an extended frame that provides support without the pinch or poke of side boning. Soft cups deliver shaping without wires. Adjustable, convertible straps allow you to customize the fit and style. The best part? It’s made with a portion of recycled nylon yarn fibers, now that’s something to feel good about. Maidenform®: because why wouldn’t you choose a bra as confident as you are?
- Sexy redefined – ultra-flattering intimate solutions for every body.
- Support you need – soft cups are designed to shape while an extended frame provides support without side boning.
- Comfort you crave – super-soft fabric features recycled polyester and recycled lace for comfort you can feel good about.
- Oh yeah, it’s wireless – why mess with wires when you don’t need them?
- Lots of lace – delicate lace overlay makes this pretty bralette the perfect layering piece.
- Wear it your way – adjustable, convertible bra straps allow you to wear it two different ways for easy styling.
- Cold water wash – maidenform recommends hand washing this women’s wireless bra in cold water to reduce energy consumption.
- Country of origin: imported
- Fabric: 75% recycled nylon/16% nylon/9 spandex
- Units per pack: 1
Dreamwire® multiway strapless underwire bra
Product details
Brilliantly engineered for your all-day comfort, the maidenform dreamwire® strapless bra encases the underwire between plush foam and soft outer fabric. Smartzone™ cups are lightly padded and designed for uplift where you need it, especially important when you’re wearing it as a strapless bra. You’ll love the sleek, smooth look of the lightweight cups which disappear under clingy clothes. One of the best things about this strapless bra is the comfortgrip™ technology designed to keep the bra comfortably in place, so you don’t have to worry about slipping or readjusting. And when it comes to versatility, you can’t do better than a convertible bra that you can wear 6 ways: strapless, straight, crisscross, halter, one-shoulder, or combo to accommodate all your low-cut, strapless, backless, or racerback fashions.
- Underwire comfort – underwire technology encases the underwire between plush foam and soft outer fabric for dreamy comfort.
- Support you need – extreme comfort that doesn’t skimp on support.
- Coverage you want – with an updated sweetheart neckline.
- Worry-free wear – comfortgrip technology is designed to keep the strapless underwire bra comfortably in place.
- Smartzone cups – lightly padded cups provide uplift where you need it.
- T-shirt smoothness – lightweight, neo-knit cups virtually disappear under clingy clothes.
- Neo-knit back power band – for back smoothing and support.
- Wear six ways – wear strapless, straight, crisscross, halter, one-shoulder, or combo to accommodate all your low-cut, strapless, backless, or racerback fashions.
- Hand wash – hand wash warm. Do not bleach. Hang to dry. Do not iron.
- Country of origin: imported
- Fabric: cup: 67% nylon/33% spandex; back: 63% nylon/37% spandex
- Fabric_ref: 1
Multiway body shaper with cool comfort® fabric
Product details
Meet the all-in-one body shaper you never knew you needed! With targeted shaping and straps you can wear 12 different ways, it pairs perfectly under almost any outfit.
- Added lining provides firm-control shaping
- Smartcomfort™ zones designed to smooth tummy, underarm, and waist
- 12 ways to wear: adjustable and convertible straps can be worn criss-cross, single-strap and every way inbetween
- Smartcomfort™ wings move with your body for long-lasting comfort
- All-over cool comfort® fabric wicks away moisture to help keep you cool and comfortable
- Foam bra cups and dreamwire™ technology for ultimate support and shaping
- Country of origin: imported
- Fabric: 76% nylon/24% spandex
- Units per pack: 1
Promotions & discounts
- Seasonal sales: maidenform, like many other retailers, may offer seasonal sales throughout the year. These sales typically coincide with major shopping events like black friday, cyber monday, or holiday sales. During these promotions, you may find discounts on selected items or site-wide discounts.
- Clearance or outlet sales: maidenform might have clearance or outlet sections on their website or in physical stores. These sections often offer discounted prices on discontinued styles, older collections, or excess inventory. It’s a good opportunity to find discounted items from past seasons.
- Email newsletter discounts: signing up for maidenform’s email newsletter or joining their loyalty program, if available, might give you access to exclusive promotions, discounts, and early access to sales. Companies often provide discounts or special offers to their loyal customers.
- Free shipping or free gift with purchase: maidenform may occasionally offer free shipping on orders above a certain threshold or provide a free gift with purchase. These types of promotions can add value to your shopping experience.
- Social media and influencer collaborations: maidenform might partner with influencers or run social media campaigns where they offer special promotions or exclusive discounts. Following maidenform’s social media accounts or staying up to date with their announcements can help you take advantage of these offers.
Shipping & returns
Maidenform’s specific shipping and return policies may vary, so it’s best to refer to their official website or contact their customer service for the most accurate and up-to-date information. However, i can provide you with some general information on shipping and returns that is commonly found in the industry:
Shipping:
Shipping methods: maidenform typically offers various shipping options, including standard shipping, expedited shipping, and possibly international shipping. The available methods and associated costs may depend on your location and the items you are purchasing.
Shipping time: the estimated delivery times for maidenform orders will depend on the shipping method you choose and your location. Standard shipping usually takes a few business days within the same country, while expedited shipping may offer faster delivery options.
Tracking: maidenform may provide tracking information for your order, allowing you to monitor its progress and estimated delivery date. This information is typically sent via email or accessible through your maidenform account.
Returns:
- Return eligibility: maidenform likely has a return policy that allows customers to return unworn, unwashed, and unaltered items within a certain timeframe. The specific timeframe and conditions for returns may vary, so it’s important to review their official policy.
- Return process: to initiate a return, you may need to request a return authorization or generate a return label through maidenform’s website or by contacting their customer service. The package should be securely packaged and returned within the specified timeframe.
- Refunds: upon receiving and processing your return, maidenform typically issues refunds to the original payment method used for the purchase. The timeframe for receiving your refund may vary, but it is commonly processed within a few business days after the return is received.
- Return shipping costs: depending on the reason for the return and maidenform’s policy, the customer may be responsible for the return shipping costs. It’s important to review the specific return policy to understand if there are any associated costs.
Is maidenform legit?
Yes, maidenform is a legitimate and well-established company in the lingerie and shapewear industry. The brand has been in operation for over 100 years and has gained a solid reputation for its quality products, innovative designs, and commitment to providing comfortable and stylish intimate apparel.
Maidenform has a strong presence in the market, and its products are widely available through various retail channels, including department stores, specialty lingerie stores, and online platforms. The company has a significant customer base and a history of serving women of all shapes and sizes.
Furthermore, maidenform has been owned by hanesbrands inc. Since 2008, a reputable and publicly traded company that specializes in basic apparel. This ownership further reinforces the legitimacy and credibility of the maidenform brand.
Is maidenform safe?
- Product safety: maidenform products are manufactured according to industry standards and regulations to ensure safety and quality. They use materials that are commonly used in lingerie and shapewear, such as cotton, lace, microfiber, and synthetic blends. However, if you have specific sensitivities or allergies, it’s always a good idea to review the product materials and consult with your healthcare provider if needed.
- Quality and durability: maidenform is known for its commitment to providing high-quality products. Their items undergo testing and quality control processes to meet certain standards. However, individual product experiences may vary, and it’s always a good practice to follow care instructions to maintain the durability and longevity of your maidenform items.
- Customer reviews and feedback: reading customer reviews and feedback can provide insights into the experiences of others who have purchased and used maidenform products. It can give you an idea of the overall satisfaction levels and help you make informed decisions.
- Proper fit: ensuring a proper fit is essential for comfort and safety when it comes to lingerie and shapewear. Maidenform emphasizes the importance of finding the right size and offers personalized fitting services to help customers select the appropriate products. It’s crucial to follow their size charts, measurement guidelines, and seek assistance if needed to ensure a comfortable and safe fit.
- Personal comfort and preference: each individual’s comfort and preferences may differ when it comes to lingerie and shapewear. What works well for one person may not work as effectively for another. It’s important to consider your own comfort, body type, and specific needs when choosing and wearing maidenform products.
As with any brand or product, it’s a good idea to review maidenform’s official website, read product descriptions, check customer reviews, and follow care instructions to ensure a safe and satisfactory experience. If you have specific concerns or questions, contacting maidenform’s customer service can provide you with more detailed information and assistance.
Where to buy maidenform
- Maidenform website: the official maidenform website is a reliable source to purchase their products directly. By shopping on their website, you can browse their full range of offerings, access exclusive online promotions, and benefit from their customer support.
- Online retailers: maidenform products can be found on popular online retailers such as amazon, walmart, target, macy’s, kohl’s, and zappos. These platforms often offer a wide selection of maidenform items, including bras, panties, shapewear, and sleepwear.
- Lingerie and department stores: maidenform products are commonly available in dedicated lingerie stores and department stores. Examples include victoria’s secret, nordstrom, dillard’s, bloomingdale’s, and jcpenney. These retailers may have physical stores where you can try on and purchase maidenform items, as well as online platforms for convenient shopping.
- Specialty boutiques: some specialty boutiques that focus on lingerie and intimate apparel may carry maidenform products. These boutiques often offer personalized fitting services and curated selections of high-quality brands.
- Outlet stores: maidenform may have outlet stores where you can find discounted prices on their products. These stores specialize in selling past season items or excess inventory at reduced prices.
It’s important to note that the availability of maidenform products may vary depending on your location and the specific retailers in your area. Online shopping provides broader access to maidenform items, but be sure to check the authenticity and reliability of the seller before making a purchase.
Regardless of where you choose to buy maidenform products, it’s advisable to check for current promotions, read customer reviews, and refer to maidenform’s official website for the most accurate and up-to-date information on authorized retailers.
Customer support
- Customer service phone number: you can reach maidenform’s customer service by phone. The phone number for customer support may be available on their official website or on the packaging of their products. Calling the customer service number allows you to directly speak with a representative who can assist you with your specific needs.
- Email support: maidenform may offer email support as a way to contact their customer service team. Look for an email address or contact form on their official website to send your inquiries or concerns. Be sure to provide detailed information about your query to receive a prompt and accurate response.
- Online contact form: maidenform’s official website may have an online contact form that you can fill out to submit your questions or feedback. This form typically asks for your name, email address, and a description of your inquiry. Completing the form ensures that your message is delivered to the appropriate department for assistance.
- Social media: maidenform may have an active presence on social media platforms like facebook, twitter, or instagram. You can try reaching out to them through direct messages or by commenting on their posts. While response times may vary, social media channels can be an effective way to connect with their customer support team.
When contacting maidenform’s customer support, it’s helpful to have relevant information available, such as your order number, product details, or any specific concerns you may have. This allows the customer service representative to assist you more efficiently.
Keep in mind that the specific contact methods and availability of customer support may be subject to change. For the most accurate and up-to-date information, it’s recommended to visit maidenform’s official website and look for their dedicated customer support section or contact information.
Pros & cons
Pros:
- Long-standing reputation: maidenform has a history spanning over 100 years, which speaks to its credibility and experience in the industry. The brand has established itself as a trusted name known for its focus on fit, comfort, and innovative designs.
- Wide product range: maidenform offers a diverse range of lingerie and shapewear products, including bras, panties, shapewear, sleepwear, and more. Their extensive product range allows customers to find options that suit their preferences and needs.
- Fit and comfort: maidenform prioritizes proper fit and comfort in their designs. They offer personalized fitting services, size charts, and detailed product descriptions to help customers find the right size and style. Many customers appreciate the comfort and support provided by maidenform products.
- Innovative designs: maidenform has a history of introducing innovative designs and features to the lingerie and shapewear industry. They have been recognized for their advancements in bra design, including the introduction of the “maidenform uplift bra,” which revolutionized the industry.
- Inclusive sizing: maidenform strives to offer a range of sizes to cater to diverse body types. They provide options in various sizes, including extended sizes, ensuring that more customers can find products that fit them comfortably.
Cons:
- Price range: while maidenform offers products in various price ranges, some customers may find the prices relatively higher compared to more affordable brands. The cost of maidenform items can vary depending on the specific product and collection.
- Durability: while maidenform is known for its quality, there have been occasional reports from customers regarding durability issues with some of their products. It’s important to follow care instructions and handle the items with care to maintain their longevity.
- Limited availability: depending on your location, you may find that maidenform products are not as widely available in physical stores. This can make it challenging to try on items or see them in person before making a purchase.
- Individual fit variations: as with any brand, individual fit preferences may vary. While maidenform provides fitting guidance, some customers may find that certain styles or sizes don’t suit them as expected. It’s important to consider personal preferences and body shape when selecting maidenform products.
These pros and cons should be considered as general observations, and individual experiences may vary. It’s always a good idea to read customer reviews, try on products when possible, and consider your specific needs and preferences when evaluating any brand or product.
Conclusion
Maidenform is a well-established lingerie and shapewear brand with a long-standing reputation in the industry. With over 100 years of experience, the brand has gained trust and recognition for its focus on fit, comfort, and innovative designs. Maidenform offers a wide range of products, including bras, panties, shapewear, and sleepwear, catering to diverse body types and preferences.
The brand prioritizes proper fit and comfort, providing personalized fitting services, size charts, and detailed product descriptions to assist customers in finding the right size and style. Many customers appreciate the comfort and support provided by maidenform products.
While maidenform’s prices can vary, some customers may find their products relatively higher priced compared to more affordable brands. Additionally, there have been occasional reports of durability issues with some maidenform items. It’s important to follow care instructions and handle the products with care to maintain their longevity.
Availability may vary depending on the location, and trying on items or seeing them in person before purchasing can be challenging for some customers.
In conclusion, maidenform is a legitimate and reputable brand known for its commitment to fit, comfort, and innovative designs. It offers a wide range of lingerie and shapewear options, but customers should consider personal preferences, budget, and individual fit variations when making purchasing decisions. Reading customer reviews, trying on products when possible, and following care instructions can help ensure a satisfactory experience with maidenform.
0 Comments