HubSpot CRM Software Review 2020

HubSpot is an ultimate hub for all your software needs.

Whether you need a CRM, Marketing software, Sales software, Service software, or Content Management software, everything is available at one place.

But in this post, we will be reviewing HubSpot CRM Software specifically.

But before getting into the details of CRM (Customer Relationship Management), let’s have a quick overview of HubSpot.

HubSpot Overview

HubSpot offers a full software platform that includes inbound marketing, sales, and service software that helps your business grow without compromise.

This platform mainly consists of software in four different categories.

• Marketing Hub
• Sales Hub
• Service Hub
• CMS Hub

HubSpot at a Glance

• 150 HubSpot user groups
• HubSpot Blog – 7M monthly visits
• HubSpot Academy – 248K+ certified professionals
• 26K inbound registered attendees
• HubSpot App Marketplace – 400+ integrations
• 6 Languages
• 6M+ social followers
• 78,700 customers in over 120 countries

So just by looking at the stats, you can imagine how reliable this platform is.

Now, we will start reviewing HubSpot CRM Software.

HubSpot CRM

It is a one-stop cloud-based solution for sales leaders, salespeople, marketers, customer service teams, operations managers, and business owners.

It was introduced in 2014 for companies that want to spend less time logging data.

And the best part is that it is 100% free forever.

To understand how HubSpot CRM Software makes your job easier we will look its every module separately.

1. Sales Leaders

You will be able to see the entire sales pipeline in real-time with detailed reports (sales activity, productivity, and individual performance) up to 1,000,000 contacts with no time limit or expiration date

Features

• Reporting dashboard
• Company insights
• Deal tracking
• Pipeline management
• Email tracking & notifications
• Prospect tracking
• Meeting scheduling
• Live chat

2. Salespeople

Keep full control over your sales process by organizing and sorting deals in your own pipeline.

Features

• Contact management
• Deals & tasks
• Company insights
• Pipeline management
• Email tracking & notifications
• Email templates & scheduling
• Gmail & Outlook integration
• Meeting scheduling

3. Marketers

Free ad management tools to attract more visitors to your site and Live chat to connect and convert visitors in real-time.

Features

• Forms
• Ad management
• Live chat
• Chatbot builder
• Email marketing
• Contact website activity
• Reporting dashboard
• Contact management

4. Customer Service Team

Centralized management of customer conversation irrespective of messaging channel.

Features

• Ticketing
• Conversations inbox
• Live chat & chatbots
• Team email
• Ticketing
• Email templates
• Tickets closed reports
• Time-to-close reports

5. Operations Managers

Build and customize forms easily and let your salespeople take advantage of time-saving productivity and prospecting tools.

Features

• Third-party integrations
• Productivity tools
• Forms
• Prospect tracking
• Reporting dashboard
• Contact management
• Deals & tasks
• Company insights

6. Business Owners

Say not to business cards and start managing all your contacts in one powerful, easy-to-use database.

Features

• Contact management
• Prospect tracking
• Pipeline management
• Ticketing
• Contact management
• Prospect tracking
• Pipeline management
• Ticketing

HubSpot CRM Pricing

HubSpot CRM Software is 100% free with core features.

This simply means to use its core features there is no upfront cost and that makes it the best choice for SMBs.

But to extend its functionality one has to buy its paid add-ons.

1. Starter ($50/mo) for 2 paid users

In this plan, you will get the following features along with free tools features.

ORGANIZE YOUR SALES PROCESS

• Deal pipeline
• Simple Automation
• Custom properties
• Quotes

CONNECT WITH PROSPECTS ON THEIR TERMS

• Calling
• Meeting scheduling
• Live chat

TRACK, ITERATE & IMPROVE

• Goals
• Reporting dashboard

 

2. Professional ($500/mo) for 5 paid users

In this plan, you will get the following features added.

MANAGE YOUR GROWING TEAM

• Teams
• Deal stage automation
• Task automation
• Lead rotation automation
• Record customization
• Required fields
• Custom reporting

PERSONALIZE YOUR OUTREACH AT SCALE

• Email sequences
• 1:1 video creation
• Smart send times

CONFIGURE, PRICE & QUOTE

• Products
• Calculated properties
• eSignature

 

3. Enterprise ($1200/mo) for 10 paid users

In this plan, you will get the following features added.

SCALE YOUR BUSINESS

• User roles
• Record customization
• Single sign-on
• Webhooks
• Field-level permissions

COACH & ENABLE AT SCALE

• Playbooks
• Call transcription
• Predictive lead scoring

SUPERCHARGE YOUR PIPELINE

• Quote-based workflows
• Recurring revenue tracking
• Custom reporting
• Reporting dashboard

HubSpot CRM Pros

1. 100% Free Platform

The very first thing that makes it a better option as it is completely free. Any business can use HubSpot CRM at no cost and can integrate paid add-ons only if needed.

2. Powerful Solution

You can add up to 1,000,000 contacts and users, and unlimited storage, everything for free.

3. Intuitive Interface

It has a decently designed user interface (UI) and one can learn to operate in minutes not months.

4. No Integration Needed

HubSpot CRM uses the same database as marketing platform that results in a smooth transition of leads from marketing to sales in your funnel.

5. Live Chat

Next, it’s easy to set up live chat tools (free or paid) included with basic chatbot functionality is enough to take your customers’ experience to the next level.

6. Better Insights

Automated tracking of customer interaction and Gmail & Outlook extensions to track email opens and clicks helps you dig into customer behavior.

7. Communicate with other CRMs very well

HubSpot CRM can be used simultaneously with other CRMs such as SFDC or Microsoft Dynamics and doesn’t affect anything in your organization.

HubSpot CRM Cons

1. Comparatively New

HubSpot CRM is relatively new as compared to the other CRMs in the market and that is the reason there are some feature limitations.

That being said, updates are being made regularly.

2. Lightweight

HubSpot CRM is a great option for small businesses, but for the business with lager sales teams, it might not be a great choice just yet.

3. Lack of flexibility

As compared to the other CRMs, it is relatively inflexible.

Though you can customize some features as per your team processes and needs but organizations with complex sales processes might not be able to get the flexibility they are looking for.

Conclusion

This is all related to the HubSpot CRM.

And for me, it is one of the best CRM for small businesses available in the market.

As compared to other companies that offer 14 days or 30 days free trial, HubSpot is 100% for everyone with core features and one can upgrade only if needed that makes HubSpot CRM the best solution for SMBs.

So what are you waiting for?

Start implementing HubSpot CRM and take your business to the next heights.