Aeropostale, Inc. is a U.S. based company which was founded in the year 1987 in Seattle, Washington, United States by Eddie Bauer. The headquarters is in New York City, U.S. Their stores can be found in 800 locations worldwide. The name of the CEO is Marc Miller. This brand deals in apparel and accessories. They earn revenue of approximately 1 billion US dollars every years based on last year’s turnover. The brand is owned by Authentic Brands Group, Simon property group, Brookfield property partners, Gordon Brothers and Hilco Merchant Resources. They have about 21,007 employees working under their brand. Aeropostale which is also called Aero in short is an American brand which is based on shopping mall concept. They are retailers of casual wear and accessories, mainly focusing on the young crowd. The preteens or teens and even youths ageing between eleven to twenty five years of age.
The older crowd also prefers the brand when they are looking for some sturdy and stylish jackets, pullovers or tee-shirts. Aeropostale manages entirely from designing, sourcing, and marketing to selling their products. Apart from operating all their offline stores across the world. They also have their own e-commerce site to cater to the customers. Who want to sit back at their respective places, relax and shop on Aeropostale.com. Well, shopping online is preferable if one is confidently aware of their sizes and fits. Aeropostale also has the license to operate from Phillipines, Panama, Mexico, Turkey, Egypt, Greece, India, Qatar, Kuwait, Saudi Arabia, Oman, United Arab Emirates, Guatemala and Chile. The first stores of Aero were launched in the year 1987 by R. H. Macy & Co. In Thousand Oaks, California and in Short Hills, New Jersey.
Initially the brand only used to manufacture apparels at value prices for kids ageing between seven to twelve during the year 2009 and later during the winter of 2011 this brand added apparels for kids ageing from three to six yers olds as well. They started to introduce their holiday collection from the year 2013 in the month of November by an american video blogger Bethany Mota. During the start of 2013 the brand added another style collection known as the Live Love Dream. Which showcased mainly lounge and at leisure wear for young girls.
Aeropostale mainly deals into premium quality denim and fashionable casual or basic wears. The price points offered are at a very gripping value. Which also influenced by the effort to create a very invigorating store environment for the walk-in customers. The format of each store is very creative and definitely nothing like simple or common. Aeropostale’s designs mostly inspired unconditionally from aviator style, the kind one would wear in the plane. They mostly have a taste for designing bomber jackets; funky t-shirts which have their logo printed widely, subtly shaded pullovers, shirts with a variety of collars and full cut trousers. They also manufacture shorts for men and a plethora of patterns to select from for women. They focus a lot on enhancing their logo printed on Tee shirts and this helps widely. When it comes to marketing and advertising their brand. One thing to noted about this brand is all of their garments are slim and casual fits.
They do not offer regular fits generally so it creates limitations hence it becomes difficult to cater to plus size clients with a midriff. They also create clothes based on the safari theme. Aeropostale may have not gained a lot of popularity to satiate marketers, fashionistas or retail merchandise bloggers but when it hit the market it caught the attention of the young crowd. The teenagers and new youths responded to this brand with a lot of vivacity. The company has their own retail stores and also sell through shop in shop concept stores. They cater to the casual wear needs of its clientele with a vivacious touch of style and funk. They mostly use subtle and pastel colors like blue, white, green, red, beige, briwn, grey, yellow, black, pink, orange, multi-color and purple as base for their collection. The materials that mostly used are fleece, denim and knit shirts that contain symbolic prints of their vibrant logo, brand name or varsity theme prints. They manifest patterns like checks, printed, solid, striped, patterned weave, washed, heathered, textured, dyed, patterned knit, embroidered, dobby and jacquard.
They target the middle class market that all has athletic taste, are into sporty and casual looks. That equally cater to the women’s wear too since it known that women shop in bulk which would result into higher profit margins.
The company also designs accessories alongside apparels which receives equal attention and care when it comes to top notch styling. They extended their range to girl’s underwear too. They also added matching tops and boy cut shorts to their collection.
The company embarks on providing their clientelle products of only high end premium quality, dynamically oriented, basic merchandise at competitive price points and totally worth the value.
Thier collection has a range of peppy styles such as button down shirts, knitted and women tops, knit polo neck tee shirts and shirts, skirts with pleats, blazers, tracksuits, sweat shirts, hoodies, corduroy jackets, denims, dresses and women’s underwear. This brand started with offers for kids range and slowly moved onto teenagers. Then to youths and slowly moved onto young adults. They kept moving upwards tapping the market well. The company also manufactures accessories like shoes, jewelry, bags, eye gears and belts.
Aeropostale can proffered by women this season for it offering a much extended range of tee shirts and tops which will liked by most possibly. The patterns they are focusing on are bold off-shoulders, playful front knots, soothing tie and dye prints and cool logo prints. Aeropostale is all about basic wear yet choose not to deliver any of its collection completely basic and simple. It tries to keep up with the trends. If their collection worn it will definitely turn heads for once at least.
The company has competition mainly with Abercombie & Fitch and its ancillary retailer brand Hollister Co., and American Eagle Outfitters, along with other small scale brands which are less in numbers.
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