About Rituals

Every character has precise rituals that they follow. Whether or not it’s as easy as a morning cup of coffee or regular meditation and yoga classes, these habits are critical for non-public stability and wellness.

Rituals knows this, and hopes to offer happiness to its customers via steeply-priced but cheap cosmetics and domestic merchandise, including fragrance diffusers, soaps, and skin care gadgets. With self-care in mind, its series is stimulated “with the aid of the wisdom and historic traditions of Asian cultures.”

Rituals has garnered a whole lot popularity and acclaim given that its release, maximum considerably prevailing awards like Cosmetic Business’ Best New Bath and Shower Product award in 2020 and WWD’s Beauty Inc.’s Specialty Retailer of the Year award in 2014. The emblem additionally has a dedicated online following, boasting almost 800k fans on Instagram.

But are the emblem’s products really worth the thrill? This Rituals cosmetics evaluation plans on figuring that out.

In the following sections, we’ll dive deep into the organization, its undertaking, collection, client comments, promotions, and extra that will help you decide if its products allow you to upgrade your very own rituals.

Overview of Rituals

Founded in 2000, Rituals was created in Amsterdam, The Netherlands. Over the final 21 years, the emblem has boomed in reputation and is now available at over 250 worldwide stores in extra than 15 one of a kind nations.

Rituals became based by way of Raymond Cloosterman, who stays carefully concerned with all stages of layout and improvement. In a weblog publish from the emblem, he describes the inspiration of the organization, its scents, to be rather effective:

“It can shipping you back to locations and instances to your early life or help you consider and relive unique moments for your existence, much like music does and I am a lover of song too.”

Now that you know extra approximately the logo and its values, this Rituals cosmetics review will head into the professionals and cons.


  • Wide variety of Rituals make-up, body, and home merchandise targeted on self-care
  • Products function herbal scents which are supposed to transform your mood
  • Ethical and sustainable production
  • Competitive pricing
  • Cruelty-unfastened
  • International transport


  • No client reviews on the business enterprise’s internet site

The majority of the brand’s merchandise may be defined as multi-taskers. For example, the maximum famous objects in its frame series nourish the pores and skin, but they’re also infused with herbal scents that lift your temper or improve your energy. In the next section of this Rituals cosmetics review, we’ll introduce you to the nice-dealers.

Rituals Cosmetics Review

Every product on this lineup is designed to “remodel your temper, conjure up long lost reminiscences and embrace you with a sense of consolation and nicely being.” To get you commenced on your health adventure, this Rituals cosmetics assessment will cowl the goods that customers are loving proper now, from invigorating washes to nourishing lotions.

Rituals Body Scrub Review


For all people looking for a spa-stage enjoy from the consolation in their own home, the Rituals Amsterdam Collection Body Scrub is for you. Made from tulips (the countrywide flower of The Netherlands) and Japanese yuzu, this body scrub purports to be rich in antioxidants and fantastic for soothing and conditioning the pores and skin.

This product is a part of a bespoke collection completed in partnership with the sector-famous Rijksmuseum in Amsterdam. By the use of fragrant flora and effective spices, this scrub awakens the senses even as harking back to the historical East and West connection.

Customers can also follow this product as a frame masks by way of leaving it on for 10 mins earlier than rinsing. Add the Amsterdam Collection Body Scrub on your routine for $18 (two hundred ml).

Rituals The Ritual of Samurai Foaming Shower Gel Review

The Ritual of the Samurai Foaming Shower Gel is effortlessly a favorite among many long-time Rituals clients, and now not without reason. Formulated with bamboo and sandalwood for a woodsy, earthy scent, this shower gel cleanses and refreshes the body.

Right now, this invigorating foaming shower gel is on sale for $10, from $13 (2 hundred ml).

Rituals Amsterdam Collection Foaming Shower Gel Review

Rituals Amsterdam Collection Foaming Shower Gel

In the identical series because the Rituals frame scrub, the Amsterdam Collection Foaming Shower Gel is formulated with the tulip and Japanese yuzu heady scent. Its gel-to-foam technology is designed to “delivery you back to the wondrous Golden Age of the seventeenth century whilst East met West for the first time.”

Add some luxurious for your bathe ordinary with the Amsterdam Collection Foaming Shower Gel for $thirteen (two hundred ml).

Rituals The Ritual of Sakura Foaming Shower Gel Review

Easily cherished with the aid of long-time Rituals fanatics, the Rituals The Ritual of Sakura Foaming Shower Gel offers a chilled cherry blossom heady scent without being too overwhelming. It is formulated with rice milk to offer the skin a soft and supple glow.

A little goes an extended way with this gel-to-foam product, and the heady scent is sure to ultimate all through the day and hold you smelling sparkling and easy. The Ritual of Sakura Foaming Shower Gel generally retails for $13 but is on sale for a lessened $10 (two hundred ml).

Rituals Body Cream Review

Featuring the emblem’s tulip and Japanese yuzu fragrance, the Amsterdam Collection Body Cream soothes skin and leaves the frame feeling clean and silky after long-term use. Recommended for day by day use, rub down the cream into your whole frame for a clearly highly-priced, fragrant, and hydrating revel in.

Rituals additionally recommends the usage of the frame cream in tandem with the Amsterdam collection foaming shower gel to sincerely extend the already long-lasting heady scent. Get this frame cream for $25 (220 ml).

Rituals Hand Wash Review

Rituals Hand Wash

Now, it is greater crucial than ever to be training good hand-washing hygiene. But, why no longer comprise a piece of luxurious into the in any other case mundane experience? Let us introduce you to the Amsterdam Collection Rituals Hand Wash to help you do simply that.

Featuring the signature tulip and Japanese yuzu fragrance, this hand soap cleans and purifies the pores and skin while leaving in the back of an extended-lasting citrus scent. A little little bit of product goes an extended way—Rituals shows using handiest one or pumps of product in line with hand washing. Get it for $13 (300 ml).

Rituals Skin Brightening Face Exfoliator Review

Everyone should have a good exfoliator of their skin care arsenal. Sometimes, we need a chunk of assist turning over the lifeless pores and skin cells to reveal a smoother and more youthful-searching complexion, and The Ritual of Namaste Skin Brightening Exfoliator is here to help with just that.

Formulated with bamboo, this product nourishes your skin and leaves behind a brilliant, fresh scent. The exfoliant buffs away lifeless pores and skin to leave you feeling rejuvenated and soft.

Using lukewarm water, rub down the product lightly into your face and neck before rinsing it away. This exfoliant need to be used handiest 1-2 instances in keeping with week to obtain a radiant complexion.

Packaged in a swish white and gold tube, The Ritual of Namaste Skin Brightening Exfoliator is to be had for $18 (seventy five ml).

Rituals Face Scrub Review

The Ritual of Samurai Face Scrub gets rid of useless skin for a graceful, soft, and easy complexion. Formulated with bamboo for exfoliation and a bright, clean scent, in addition to binchotan charcoal (also called “white charcoal”) to take in impurities, this scrub facilitates to “freshen and alter the air and even stability energy ranges” for an invigorating enjoy.

To eliminate dirt and impurities, really rub down a small amount to the pores and skin, averting the eye region. Then, rinse it off with lukewarm water and dry off with a easy towel. This product is also exceptional for men, as the scent isn’t overly feminine and the exfoliant will resource in producing a cleanser facial shave.

The product is likewise appropriate for all skin kinds, from dry to oily and aggregate. If you want a bit of a choose-me-up, try the power-boosting and skin-smoothing The Ritual of Samurai Face Scrub for $18 (one hundred twenty five ml).

Rituals Fortune Balms – Repair Review

No depend the time of 12 months, absolutely everyone wishes a very good lip balm. The Rituals Fortune Balm – Repair is a natural product that is full of nourishing and shielding components.

Designed to be used by way of men or ladies, this intensely hydrating formulation capabilities shea butter, vitamin E, and numerous natural oils for skin healing. And, it makes use of eucalyptus for an progressed thoughts-body connection. This element is also acknowledged to soothe respiratory troubles while inhaled, so the effective heady scent can assist loosen up and calm the body.

Rituals recommends applying the balm two times each day to hydrate and nourish the pores and skin. Its compact, lipstick-like packaging makes this clean, as users can toss it of their baggage for on-the-go packages. Add this pucker-repairing and mood-lifting balm to your recurring for $13 (four.8 g).

Are Rituals Products Natural?

All of the emblem’s products are herbal and ethically sourced. Using clearly derived substances, Rituals creates exquisite, luxury products for everyday use.

Who Is Rituals For?

Rituals incorporates products for each women and men, even though no merchandise are especially particular for one intercourse. Scents like those inside the Samurai series feature a extra masculine, woody scent, even as others like the Amsterdam collection rent an nearly sour type of citrus smell.

There is likewise no one specific age range recommended for Rituals splendor products. Self-care and luxury must be to be had to every person irrespective of their situations.

Rituals Reviews: What Do Customers Think?

The emblem has a committed and loyal consumer base. Since its launch, many individuals on a worldwide scale have fallen in love with the precise scents and excellent formulations. To get a clear picture, this Rituals cosmetics evaluate turned to on-line testimonials.

While the logo does no longer deliver testimonials on its website, reviewers on 1/3-party web sites like Amazon have left plenty of feedback. Here’s an overview of how some of its quality-dealers score:

  • Rituals Body Scrub: a mean of 4.Five/5 stars from 240+ ratings
  • Rituals of Sakura Foaming Shower Gel: an average five/5 stars from four,700+ scores
  • Rituals The Ritual of Ayurveda Body Cream: an average of 4.Five/5 stars from 1,500+ ratings
  • The Ritual of Hamman Hand Wash: an average of 4.5/five stars from 70+ ratings
  • The Ritual of Namaste Skin Brightening Face Exfoliator: an average of four.Five/5 stars from 265+ scores
    We selected to dive deeper into the Rituals of Sakura Foaming Shower Gel because it’s one of the employer’s maximum-discussed products. Shoppers rave about this product, noting that it smells tremendous, feels pricey, and is secure for touchy pores and skin.One consumer also argues that simplest a bit little bit of this bathe gel is needed at a time:

“The aroma is floral, although no longer overwhelming, and stays to your frame hours when you came out of the bathe. My pores and skin additionally feels hydrated after my shower, which is unusual for any bathe gel to do that. The gel will become a wealthy, creamy exquisite foam, and also you want most effective a touch gel to cowl all of your frame. Such splendid great!”

Next, we grew to become to Trustpilot, in which Rituals cosmetics critiques take a piece of a dip. Here, the brand earned 2.4/five stars from 1.2k rankings. In terms of positives, shoppers file a helpful customer support group. Take this person’s experience:

“I had misplaced the Genie adapter, and known as to buy a brand new one, and became informed that I will acquire one totally free… I am very satisfied with the conversation and the help I acquired… I additionally love the stores and the peaceful surroundings that envelopes me each time I visit. The group of workers are constantly very friendly and useful, and the goods are of highest best.”

To analyze greater, we grew to become to Influenster. Here, the corporation’s scores are extra similar to what we noticed on Amazon, with maximum customers happy with their purchases, having had primarily desirable studies with the brand.

In unique, buyers love The Ritual of Sakura Body Cream. With a 46/5-megastar rating from 970 users, this cream is defined as hydrating and “best for dry pores and skin.” One lady also notes that the fragrance is long-lasting:

“I LOVE this cream. The scent is great, it lingers at the pores and skin for pretty a while after applying, everytime I use it, my boyfriend compliments me. The cream itself is very wealthy, moisturising and nourishing. I use it in the evening, after bath. I just can’t get enough of it.”

Despite some stated issues with deliveries, the corporation seems to have a solid reputation across the web. Thousands of customers rave about its products, specially noting how hydrating and deliciously scented the whole lot is.

Is Rituals Worth It?

According to this Rituals cosmetics assessment, we think the emblem is truely really worth it. Formulations of this caliber and fine normally include a miles heftier price tag, so its reasonable method to luxury is appreciated by using clients.

Many of its day by day use products like body scrubs and body creams have lengthy-lasting and appealing scents which can be certain to linger at the pores and skin well beyond preliminary use. Upon use, the eye to element in Rituals formulations is also obvious, as each element has a reason and characteristic.

We also appreciate the logo’s moral approach to sourcing its substances. Anyone seeking out a brand new, low-cost, however apparently high-cease product have to take into account purchasing from Rituals.

Rituals Promotions & Discounts

This Rituals cosmetics evaluation discovered a few promotions and discounts on the company’s internet site:

  • Receive a unfastened gift with a $50+ purchase
  • Free US shipping on orders over $50
  • Current sale on choose body products
  • Purchase pick gadgets in price packs

Where to Buy Rituals

Customers can head to Rituals.Com to shop for the emblem’s collection. But, its products are available at a ton of other shops, which include Amazon, Sephora, Ulta, Macy’s, Boots, ASOS, Indigo, and Chapters. Or, if you opt to shop in-person, however nonetheless need to buy immediately from the organisation, head to one in all its brick and mortar Rituals shops.


Where does Rituals cosmetics come from?

Rituals cosmetics became created in Amsterdam, The Netherlands. Since its birth, the business enterprise has multiplied on a global degree and is to be had for buy all around the world.

Is Rituals vegan and cruelty-loose?

As a logo, Rituals isn’t always a hundred% vegan, as a few merchandise may also incorporate animal-derived substances or animal via-merchandise. Rituals is cruelty-loose, although, and does not test on animals.

What is Rituals’ Shipping Policy?

Rituals ships international, though delivery instances normally rely upon the place being delivered to. In the USA, transport is commonly inside 2-5 commercial enterprise days.

Customers can also music their orders at the Rituals website, given they bought at once from there. Rituals also offers unfastened delivery and a loose present to American customers putting orders of $50 or extra.

What is Rituals’ Return Policy?

Products lower back inside eight days of ordering and inside the same circumstance they arrived in can get hold of a honest change for an equal or lesser price product inside the identical product class. A complete refund on any product could want to be negotiated with the Rituals customer support group.

Like it? Share with your friends!



Your email address will not be published. Required fields are marked *